Of all the social media channels, Instagram is the most visual.  Without doubt the impact and effectiveness of your Instagram account depends on the quality of the images.
Happily, the modern smartphone (paired with an Instagram app) is very capable of producing professional-quality images.
But it's not quite as simple as 'point and shoot'. Follow these 5 tips to take your Instagram account to the next level.

1. Choose a filter...then dial it back 25%

A large part of Instagram's global success is down to the ease with which users can modify a photo's appearance with a one-touch visual effect (a filter!). But using the filters to full effect can look artificial. They're a bit much. After choosing your filter, tap the filter effect again to adjust the intensity.  Now pull back the filter effect to 75% for a more natural looking shot.

2. Mix up your perspectives.

Bird's eye view, extreme close up or abstract portrait?  Make an effort to throw something different at your followers to generate and maintain visual interest.

 

3. Ditch your phone's flash.

Smartphone cameras have come a long way. The flash function not so much. Your smartphone has a harsh flash that doesn't do your subject any favors (and makes them look like they've contracted an unfortunate disease by casting a yellow hue). Give it a miss.

4. Stay classy in black and white

Paradoxically, black and white photos really cut through the 'noise' of the average Instagram feed. And they look timeless, understated and classy.

5. Keep your lens crystal clear

We're talking to you, chocolate fingers.  Clean your lens as required and whatever you do, avoid scratches on it. The average smartphone case provides great lens protection so make use of them. Even if it costs you some of your phone's 'cool factor'. (You'll get that back on your Instagram account.)

So what are you waiting for? Try these tips today for a more varied, more impactful Instagram feed.