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Building a Content Strategy: Part One

Building a content strategy can be a daunting task, there are so many factors to take into account, “what am I posting?” “Where am I posting it to?” “who am I talking to?” “what do I post about ?”, where to start? We took the guesswork out of it, with this step-by-step guide on building a content strategy. In this three-part series, we’ll break down the processes involved in creating a successful digital content strategy and touch on why it is important for us to build one. In this part, we will talk through the initial planning stages of building a content strategy

Set Achievable Goals 

The first thing to consider is what are you setting out to achieve with your digital content strategy. Good digital media goals will align with the overall business objectives. Common goals normally include generating leads, increasing brand engagement or increasing notoriety and followers. Set goals that are both measurable and achievable. The best way to ensure this is through setting S.M.A.R.T goals, Goals that are…

      • Specific -Who needs to be involved?  What will be accomplished? What will be your obstacles?

      • Measurable– What metrics are you going to use to determine if you meet the goal?  

      • Achievable-  Is your goal achievable? Setting a goal is meant to inspire and motivate, not discourage, ensuring our goals are actually achievable goes a long way in overall motivation.

      • Relevant – Are your digital goals aligned with your business goals? 

      • Time-Bound – Have you given yourself a deadline? Make sure you are setting yourself deadlines with your goals, creating a sense of urgency and a drive to complete them.

    Research

    Once you’ve set your goals, you must determine your audience and key stakeholders. Your target audience sets the tone of your whole content strategy and is the crux of many decisions going forward.

    There are many ways you can gain insights on your audience, from Googling the surrounding postcodes to discover the demographics to auditing and surveying current customers.

    Perhaps the simplest way to look at your audience is through Digital Stacks’s report tab. Here you can find valuable insights into who your audience is, broken down into age, gender and location. Digital Stack’s powerful algorithm can even determine the optimal time to post your content,

    enabling better reach. Keeping all of this information in mind going for ward, you can begin to tailor your content plan to your audience and their interests.

    Where will be the best place to post your content?

    Armed with your demographic data you can start planning out where you should be posting your content. For example, 53.1% of TikTok users are female and roughly 47% of TikTok’s global audience is between 10 and 29 years old [SMPerth], if your core target demographic is young women, Tik Tok is a valuable platform to access them through. 

    Once you have an idea of your audience you and start brainstorming some posts. One of Digital Stack’s key features is that it is an all-in-one digital marketing tool, with an inbuilt planner connected to your social media and accessible by each user. Working collaboratively is a breeze, with the ability to plan, produce and execute a coordinated content strategy all in the same space.

    Now that you have the foundation of your content strategy, we can turn our thoughts toward the type of content that we are creating and what goes into building a successful content strategy. Stay tuned for Part 2 to learn more!

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