Club Pilates is the largest global Pilates brand.

It focuses on offering low-impact, full-body Reformer-based workouts that make every BODY feel good. And recently they have hit a MAJOR milestone…1,000 locations open globally (and even more in development). This is an incredible feat for any franchise brand or multi-location business to achieve. 

When Club Pilates first partnered with Digital Stack in 2021, it had 647 studios in its portfolio. As of March 2024, there are 1,090 studios either open or in various stages of development just across the U.S. and Canada alone. 

Internationally, Club Pilates currently has 88 studios open in 10 countries outside of North America.

With such a massive presence in the fitness industry, Club Pilates has to ensure the messaging and look of its brand is consistent; whether that be in its own backyard of Irvine, California to some of the newer locations in Japan. That is where Digital Stack comes in. 

The impressive growth experienced since signing on to Digital Stack is a testament to the brand and its franchisees. During this time, we have watched the brand focus on its voice, compliance and participation in marketing initiatives from its Franchise Partners all to the benefit of the brand. 

"We're absolutely thrilled to hit this milestone of opening the 1000th studio. It's been an incredible journey over the last 10 years since we opened our 1st studio which was the 13th location for Club Pilates. Seeing the brand grow and bringing Pilates to so many people worldwide has been truly inspiring" said Keely Watson, Franchise Owner of Club Pilates Grant Park. 

"We're incredibly grateful for the opportunity to make Pilates accessible for our members and provide our staff with chances to grow in the industry across our 30 locations in two states. With our amazing team of 400+ and the support of the teams at Club Pilates and Xponential Fitness, we look forward to bringing Pilates to even more communities with 45 additional studios currently in development."

When Club Pilates approached Digital Stack, they had the same questions many franchisors face. 

How do you provide collateral to that scale? 

How do you disperse social, print and email content to so many stakeholders in an efficient way?

How can you encourage creativity and engagement with local area marketing while still keeping everything on-brand? 

Digital Stack is the answer. 

“With such a large brand footprint, it is imperative that brand standards are communicated and upheld by the entire franchise system. Digital Stack has been a huge help in delivering templates and materials across 1000 studio teams and elevating brand consistency and growth from the Franchise Partners to General Managers to studio staff.” - Jacklyn Smith, Club Pilates Art Director 

Digital Stack has allowed Club Pilates to centralize its marketing collateral and efforts into one place ensuring greater brand protection and compliance while also allowing its Franchise Partners to easily update aspects of the content to make sure it works for their market(s). 

Without the ability to provide editable, on-brand templates and monthly and new opening marketing plans directly to Franchise Partners, the corporate Club Pilates team would have had a million more things on their plate while trying to grow the brand. Digital Stack allows them to have one place to direct Franchise Partners for everything they need to promote their studio across social, email and in and out of home print. 

“Before Digital Stack, we were using seven different platforms to deliver print, video, social, email, marketing calendars and more to franchise partners. Digital Stack has streamlined this all into one convenient place where partners can execute all marketing tasks from a single hub. Onboarding a new platform is a huge lift, especially when it affects hundreds of teams, but the Digital Stack support team made this process seamless. They integrated our current work streams, POS and national print vendors to ensure business operations were kept intact.” - Jacklyn Smith, Club Pilates Art Director

The sky's the limit for this brand as more and more people realize the benefits of pilates and the longevity of this workout. With proven business models in place and tools like Digital Stack available to its franchise partners we are excited to see how this brand continues to grow. 

If you are interested in learning more about Digital Stack for your brand, reach out for a Demo today.