Now that we’ve learned how to create a content strategy in parts one & two, it’s time to consider all the awesome benefits of a planned-out and organised digital content strategy.
Being organised saves time!
Sitting down and planning a month’s worth of content in one session means you spend a focussed 3 hours on the task in one go rather than jumping on for 15-30 minutes every day to ad hoc plan and post content. Furthermore, approval processes can be lengthy and time-consuming, so it’s best to minimise the amount of time that you are waiting for feedback.
Continuity
When you do your content all at once you get a full picture of what your feed will look like at the end of the month. This means you can ensure that all of your content is relevant and on-brand as well as making sure you don’t double up on posts or plan similar posts too close together. Additionally, you can plan your content out in a way that means each post complimenting the adjacent posts.
Reducing mistakes
It’s a well-known fact that rushing things results in more mistakes occurring, planning your content in advance gives you more time to check back on your work and build workflows that help identify and eliminate mistakes and typos.
Campaign management
Planning your social media content allows you to evenly distribute your teams’ resources, allowing you to create long-term social media campaigns that support your marketing goals and don’t place unnecessary stress and pressure on your team.
These are just a few of the many benefits of creating and planning a strong digital strategy. Digital stack is your all in one tool for creating a Digital Strategy.
