All the latest in Digital Stack news
What franchises can learn from Starbucks (who aren’t franchised)
It comes as a surprise to many that you can’t buy a Starbucks franchise, no matter how much you stump up. That’s because the Seattle-headquartered global coffee empire has actively avoided the franchising model since inception. So are they right? Is this behemoth that recently reported global net revenues of over $22 billion justified in […]
Franchisees always make these social media mistakes
Creating an individual voice while still being a part of a large company can be hard. And finding a balance between creating your own image while still maintaining the look of the brand as a whole is even harder. Social media and digital marketing can be challenging for any business, but franchisees face unique problems […]
Should each franchise location have its own social media page?
It seems you can’t have a social media conversation with a franchisor without this question coming up. Should each franchise location have its own social media page? Or are brand pages enough? Local pages and/or a brand page? Before we get into it, it’s important to frame up the question. When deciding if you should […]
Digital Stack’s mobile app puts a designer in your pocket
The Digital Stack mobile app has arrived! Available for Apple iOS and Android, users can now create vivid branded social media posts on mobile and post right away. Our mission has always been to empower franchisees and local managers to create professional-quality, branded content in minutes. We’ve taken it to the next level with the release […]
How this Specialized Cycles dealer gets the most out of Digital Stack
Headquartered in the USA, Specialized Cycles now has a truly global dealership footprint. In this franchise spotlight we speak to Nigel Blanchard, who owns and operates three Saint Cycles locations, each a Specialized Cycles dealer with its own marketing challenges. How long have you been going with Saint Cycles and what made you get into […]
The best digital asset management for franchises
When it comes to digital asset management for franchises, many believe a central repository for brand assets is all you require. If that’s your view, you’re missing a trick. Yes, you need a place where franchisees can find all their brochures, business cards, social media artwork and email templates. But what you really need is […]
Intimate close-up photos are social media gold for your business
A recent Instagram post had me wondering why a close cropped profile shot – as a post, not as a profile pic update – was so incredibly captivating. I showed some others to make sure I wasn’t alone in thinking so. Then researched further on the web. Turns out, the close-cropped-profile-pic-as-a-post is a proven winner […]
Send artwork straight to your printers from Digital Stack
We are delighted to announce franchises can now send all their print artwork directly to their chosen printer from Digital Stack. This new Digital Stack feature ensures all elements of print marketing – from design to print – are managed within Digital Stack. This is big news for all our franchise and multi-location users who […]
Loyalty Programs For Franchisees – Your 3 Minute Guide
Loyalty programs for franchisees remain underutilized with many franchisees relying on head office marketing to keep customers coming through the doors and the till ringing. To be clear, we’re not talking about brand-wide loyalty programs that involve customer incentives for visiting any location of a particular franchise. We’re talking about franchisees creating and running their […]
Launched: Digital Stack app notifications for agencies
From today, Digital Stack agencies can send out app notifications right into the palm of their franchisees. Whether it’s a reminder about a big campaign launch, a message to download the latest campaign collateral or check out the latest company news, app notifications ensure that all franchisees will get the message. We know communication with […]