All the latest in Digital Stack news
Loyalty Programs For Franchisees – Your 3 Minute Guide
Loyalty programs for franchisees remain underutilized with many franchisees relying on head office marketing to keep customers coming through the doors and the till ringing. To be clear, we’re not talking about brand-wide loyalty programs that involve customer incentives for visiting any location of a particular franchise. We’re talking about franchisees creating and running their […]
Launched: Digital Stack app notifications for agencies
From today, Digital Stack agencies can send out app notifications right into the palm of their franchisees. Whether it’s a reminder about a big campaign launch, a message to download the latest campaign collateral or check out the latest company news, app notifications ensure that all franchisees will get the message. We know communication with […]
How To Make Customers Relax For Facebook Photos
As we’ve covered before, the latest Facebook changes make it critical to put people in front of brands. Put simply, your customers and staff should be headline acts in your social media plan. But how do you ask a customer for a Facebook photo without making it weird? And how can you get them relaxed […]
How to increase franchise sales with community promotions
Community outreach and cross promotions are a fantastic way for local franchises to bring in a whole bunch of new customers at once. They typically involve an exclusive offer for members of a certain local community or workplace, and are a proven way to meaningfully increase franchise sales. While profit is usually the ultimate objective, […]
What you need to know about your Facebook audience
A few weeks back I wrote a piece on the exponential growth of Instagram, the great engagement numbers on the platform, and the huge skew to women and the under 30’s. More than a few of you replied: “So how does that compare to the Facebook audience?” And more to the point, many wondered if […]
New, improved way to post to Instagram from Digital Stack
What’s new? Scheduling and posting to Instagram just got a whole lot easier – via the new Digital Stack app. Previously, Digital Stack would send an SMS reminder with links to the Instagram image and caption. This will now be done via a notification in the new Digital Stack app, with seamless transition to Instagram. […]
These insane stats will make you use Instagram for business today
Instagram is now too big, too important, too effective to ignore. If you’ve held off using Instagram for business until now – or considered it an afterthought to Facebook – this is your first and final warning. Engagement with business posts is 3-9 times higher than on Facebook(!). And the number of Instagram users is […]
What franchises still hand out flyers in 2018?? (hint: yours should)
At this point, handing out flyers is so old-school it’s become the new ‘non-traditional marketing’. So is it time you went ‘back to the future’ and embraced flyers again? Sure its low cost and gives your staff something to do in quiet times, but does it work at the franchise location level? The short answer […]
Why Facebook’s changes might not be bad for business
This opinion piece from Digital Stack CEO Peter Harris was first published on Adnews In a Facebook post last week, Mark Zuckerberg announced some big changes are coming to the way businesses exist on the platform. Zuckerberg says “public content- posts from businesses, brands and media- is crowding out the personal moments that lead us to […]
The big lie about ideal post length (and audience attention spans)
At this point, there is a mountain of facts and figures about the perfect post length on social media. However they all seem to talk about averages. I’m not disputing the data. But the ‘black and white’ statement that shorter is better is an oversimplification. A misrepresentation. And with the way it’s sometimes presented, I’d […]